What is Sparked Magazine?

What is a festival fashion culture magazine?

The slow fashion revolution has joined the slow food revolution: a revolution to revive global manufacturing processes and to place timeless, quality apparel — ethically produced — back on store shelves.

The internet has upended the retail model. Department stores are struggling. Fashion brands behave like startups. Fashion weeks are more party and advertising campaign than events for buyers.

Top concerns however, but generally overlooked, is the unethical treatment of labor workers that produce our clothing, underdeveloped countries being polluted and mistreated all over the world, and poisonous, endocrine disrupting chemicals used in cosmetics.

But it’s about more than just the environment, or human rights, or health or style. It’s about living a life that is true and honest to all of our other principles and beliefs. Marci Zaroff of Zady Apparel, says, “This is a lifestyle choice. Once you start to think about what you’re buying and using and wearing and eating, you don’t go backwards—you want to keep going forward.”

Transformational music festivals want us to get away from the processed world that has become our reality and back to where we find our true happiness: in health, in nature, in expression, in positive intention, in learning valuable knowledge to move our lives in the direction that makes the most sense.

And in that explosion of the fantastic, is the opportunity to buy food, clothing, and cosmetics directly from brands that ethically source or produce them. Brands used to need a store presence in order for consumers to find them, but now a label can be purchased online or at a pop-up location such as a music festival. If a designer is on a mission to improve the world with their fashion by using organic cotton and paying artisans a fair wage, why not direct your dollars to them instead of an amoral department store?

So, a festival fashion culture magazine! Festival culture is now an integral part of many people’s lives, from the teenagers of the world to the more discerning boutique festival connoisseurs. A place to express yourself, to learn, and to support sustainability and ethical products.

I’m encouraging all of you, if you don’t already do so, to head out to any music festival near you. Try a few of them and see for yourself which you prefer. Our articles will help you navigate the landscape. At the end of the day, there will always be a ‘party’ crowd, but it would be unfair of us to assume that they are not exactly where they belong: somewhere where they can be open to transformation, to see beyond the party, to find something that changes their lives. At festivals where entertainment is the only focus, perhaps they may not learn as much, but should they go to festivals which offer more, they will walk away richer than they walked in.

We all have something to contribute to society and when we gather in large groups we influence each other; how being the only question. I have seen beauty at festivals I can’t even begin to describe or explain. At Sparked, we hope to come close to sharing those experience with you through, along with the many talented artists and writers that will be contributing to its pages. Together we will inspire you to consider taking your own pilgrimage to a music festival and discover yourself in a new way, then share it with the rest of us. We encourage you to write us letters: describe your story, what changed you, how you were affected and how you affected others, what you learned and what you were surprised you already knew. Then bring that smile back to our cities and let’s make this world a happier place.

We believe fast fashion should slow down and care more. We believe true fashion is personal style. We believe self-expression trumps all else. We believe doing it ethically matters. We believe quality is key: especially for the cosmetics, skin care and food you spend your hard-earned money on.

Fashion and beauty should not be destroying the world, enslaving people and making us sick. Garments and cosmetics should help us be radiant, healthy and serve as an extension of our energy. ‘Made With Love’ is not counter-culture, IT IS THE CULTURE, we’ve just been duped to view it otherwise.

Sparked Magazine dives into the world of the music festival, finding style, design, health, energy, and ultimately, the most important thing of all — self-expression. Through interviews, fashion editorials, feature articles, illustrations, and photo essays we bring you the spark.

Sparked interest, sparked enthusiasm: a sparked life. A magazine for music festival crowds and fashion people.

Mario Miotti

Mario Miotti

Photographer/ Editor-In-Chief/ Founder

Design and photography are Marios’ fortes. Sparked Magazine founder and a professional fashion photographer, Mario is taking his journey into the world of music festivals.

Having a dream, any dream, is the vitality of life. Find something you love to do and you will never work a day in your life. It will simply be: what you do. Your lifestyle. And this is my new lifestyle.

Photography and writing were my first loves, and now I’ve added a whole lot more. My new dream is to bring together a vibrant collection of art, knowledge, and insight into making this world a better place. All inside the explosion of fantastic that is the music festival.

By creating a platform for ethical brands to share their goods, and for artists to showcase their talents, we will inspire you to see that succeeding in life does not have to be on the back of exploitation.

I look forward to collaborating with you on our passionate projects. Keep those dreams alive.

Kiki Athanassoulias

Kiki Athanassoulias

Health & Wellness Editor

Kiki is an enthusiastic "wellpreneur" and holistic health advocate. Currently leading Community Success at Meal Garden, she is well-experienced in the startup scene as a fellow in entrepreneurial non-profit Venture for Canada and has her bachelors of commerce from Rotman.

When she‘s not scaling tech startups, she’s soaking up whatever superfood-infused knowledge she possibly can: A Naturopathic Approach to Women‘s Health at U of T, David Wolfe’s Nutrition Certification, and of course all of the latest and greatest that open media has to offer.

Her passion for holistic wellness spans yoga, gardening, retreat planning, DIY beauty, crystals - the list is growing, & she shares it all on her personal blog, Mindfully Edible.

Kiki is looking forward to the exploration of merging her obsession with healthy eating with the "epicness" of festival life, to ultimately prove that these two worlds can indeed go hand-in-hand.